it is important for a business to realize that emphasis of
its name on its website’s home page is of no use unless it describes what it
does. This is because unless the brand name is something like Microsoft, Adobe
or Wal-Mart that customers right away associate with a certain product or
service, customers and search engines would not be finding it.
Sufficient evidence was revealed in a recent study that
almost 80 percent of the Internet visitors searched for what a business does
and not for its name. This also means that a website with irrelevant name is
vulnerable to getting lost out when potential customers search on the web
directories. After all getting close to good listings is not a bonus anymore;
it has become a necessity for businesses that are serious about attaining
rewarding business online.
However, an online business can put all doubts about its
existence and success to rest before all and itself by finding and implementing
search engine friendly marketing ways.
These ways may include using keywords that match what users are typing apart
from putting keywords into title tags, first part of web site, and web page
body. This is what smart online presence is
all about!
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